Ofo Bike sharing company wanted to improve its user experience by providing seamless network connectivity to its users where they can locate bikes and pedal away quickly exactly when and where they need one, but challenge is to avoid frustration if user finds difficulties in finding bikes, unlocking the bikes and making payments

Despite keeping overseas Eurasia and Latin America growth on track as shown in Q4 2017 results, PSA group was faced with an internal R&D dilemma at its subsidiary Opel whilst its sales in China have dropped by almost half, to 387,000, all in the same year. Seeing that the Chinese passenger-car market on the other hand has surged nearly a quarter, from 19.7 million in 2014 to 24.7 million in 2017, PSA group saw the need to create increasingly connected vehicles to attract consumers with a strong appetite for 5G. The main challenge remains that PSA's product lineup still has overlapping and outdated models, including an earlier version of the Peugeot 3008 and several Citroen and DS models, all of which are sold only in China.