Move from traditional to online recruitment
Intel traditionally leveraged vendors, job portals and other avenues to build a talent pool. Over time, the importance of using social recruiting channels and technical blogs became apparent. Intel recruiters participated in online blogs, groups and technical communities to ensure interaction with the highest quality of talent. With this move from a traditional approach to an online approach, Intel faced the need for a recruitment solutions partner that could bridge the gap between rich online community interaction and the recruitment process.
LinkedIn’s Custom Group for community building
The Intel India Software talent community built using a custom group on LinkedIn formed a strong part of Intel’s employer branding and talent acquisition strategy.
This group allowed Intel to create a community of software professionals, strike engaging conversations with them and showcase software innovation by Intel. This also helped nurture a pipeline of prospective software talent. Group ads helped Intel reach out to targeted talent pools and invite them to be part of the group delivering high engagement. Intel’s business managers and employees are the brand ambassadors in this community who drive engaging content and share Intel’s software stories with group members. Intel also took initiatives to do backward integration of this concept with the employees through internal communication and running various contests which helped in sustaining Intel’s employer brand story in this community.
Career Page to establish Employer Brand
Intel also has a dynamic career page on LinkedIn which formed an integral part of their employer branding strategy. Today, talent on LinkedIn is not only interacting with each other but also following companies and expecting content and interaction from them. A career page allowed Intel to take its employer brand message to this network of talent and create enhanced customized experiences showcasing their employee value proposition.
With rich and engaging content such as videos to communicate their employer branding message to the target audience, it has garnered 200,000+ followers allowing them to increase talent engagement and establish thought leadership in the industry.
Picture Yourself ads
In addition, Picture Yourself ads were used to promote and drive traffic to their career page. These Picture Yourself ads targeted at a predefined talent segment prompted LinkedIn members to visit the career page and experience different facets of a career at Intel.