Sennco's Genesis Wireless which is a far less cumbersome security system. It has small wireless attachments that generate an audio alarm when the device leaves a geofence perimeter around the display. Customers can now move around the store, test the feel of a device in their pocket, compare products side by side, and connect the product with a wearable or other bluetooth devices. In addition, customer behavior analytics can be performed which can improve the marketing and sales tactics of the retailer. Thinglogix became the glue for this solution and took over all the cloud and IoT integration that was out of Sennco's core area of expertise.