Digital Retail Security Solutions

ThingLogix

Digital Retail Security Solutions
ThingLogix ThingLogix
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OVERVIEW

Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.

Customers are from the retail sector especially those in the computer and personal electronics segment.

Sennco's Genesis Wireless which is a far less cumbersome security system. It has small wireless attachments that generate an audio alarm when the device leaves a geofence perimeter around the display. Customers can now move around the store, test the feel of a device in their pocket, compare products side by side, and connect the product with a wearable or other bluetooth devices. In addition, customer behavior analytics can be performed which can improve the marketing and sales tactics of the retailer. Thinglogix became the glue for this solution and took over all the cloud and IoT integration that was out of Sennco's core area of expertise.

Genesis provides a wealth of useful information about the customer and retail shopping trends. The data provided by Genesis tells retailers how many times a product is picked up by consumers (“lifts”) as well how long the product is held (“dwell time”).
IOT
Emerging (technology has been on the market for > 2 years)
OPERATIONAL IMPACT
Not only did ThingLogix seamlessly address all of Sennco’s software requirements, but it cut the Genesis' time to market significantly. ThingLogix Foundry delivered Genesis dashboards on
schedule, and provides the framework and foundation for solution enhancements
ThingLogix took over all of the cloud and IoT integration that was out of Sennco’s core area of expertise, including: systems integration, device management and web application interfaces, mobile application development, data collection and cloud platform integrations. This enabled Sennco's customer behavior analytics to work smoothly.

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