EVRYTHING Leverages Blockchain For Consumer Product Brands


EVRYTHING Leverages Blockchain For Consumer Product Brands
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Prior to EVRYTHNG's services, it was considered an unavoidable and unsolvable problem to to rapidly test and scale applications to deliver traceability, transparency, authenticity and reward tokens to customers through distributed ledger technology (DLT).

Businesses with digital consumer product brand.

Thanks to the EVRYTHNG Blockchain Integration Hub consumer product brands now have more choices to harness the capabilities — think, provenance or loyalty — of different blockchains while keeping data in a scalable and enterprise-ready digital identity and data management platform.

“Consumer product brands are eager to use a mix of blockchains during a product’s lifecycle, ranging from supply chain to provenance to loyalty use cases. Gaining visibility across all of these blockchains creates a significant challenge for brands,” said Dominique Guinard, CTO & Co-founder, EVRYTHNG. “In a world where blockchain solutions appear on a daily basis, rather than reinventing the wheel, we developed the EVRYTHNG Blockchain Integration Hub as a scalable way to test and connect to multiple blockchains. The EVRYTHNG platform acts as a data aggregator and intelligence and analytics layer between the different blockchain solutions — adding to the feature set available to customers.”

Cutting Edge (technology has been on the market for < 2 years)
Increased food traceability (EVRYTHNG with OriginTrail) – public & immutable provenance data about raw materials, sustainability, farming methods, etc. Improved product authenticity (EVRYTHNG with Tierion and OriginTrail) – products are given unique digital identities at the point of manufacture providing a link to  immutable data about factory, production, distribution and intended market.
More desireable consumer rewards (EVRYTHNG with BLOCKv) – Consumers purchase a product and scan the digital code (e.g., in an augmented reality game) leading to product registration and the possibility of digital rewards as blockchain tokens.

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