East Yorkshire Motor Services runs over 300 buses and coaches throughout Hull, East Yorkshire, the North Yorkshire coast and onto the North York Moors. A privately-owned company, EYMS has been running buses in East Yorkshire since 1926 and provides employment for over 800 people. EYMS is the UK’s largest independent bus operator. The company has received numerous awards in recognition for consistently high vehicle maintenance standards, significant innovations, training developments, a record of constant investment, service reliability and operating excellence.
EYMS employed GreenRoad’s solution which alerts drivers when they depart from safe, smooth driving style, enabling them to immediately modify their driving behavior and encouraging them to take charge of their own improvement and take pride in their achievements. In effect they have a ‘vocal coach’ in the cab.