IBM selected agency partner Digital Influence Group to provide planning, development and implementation of MidsizeInsider.com as well as overall strategic guidance to IBM for cultivating awareness and preference among mid-market technology professionals.
IBM also selected Skyword's Content Production Platform and advisory services to assist in managing all aspects of the content marketing process:
• Strategic topic selection based upon IBM's objectives and prospective customer interests and pain points;
• Writer recruitment and management, supported by Skyword's pool of 20,000+ professional freelance writers;
• Comprehensive SaaS platform for content strategy, content development, content production and optimization for search and social promotion, and measurement and analytics;
• In-depth content intelligence for identifying the information IBM's target audience values to improve content offerings.