Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Kellogg Company is an American multinational food manufacturing company, with 30,000 employees.
Amazon Web Services offered a fully SAP-certified HANA environment on a public cloud platform. Because SAP works on the AWS Cloud, the solution could achieve the speed, performance, and agility it required without making a significant investment in physical hardware.
|Spend data for TV ads, digital marketing, coupon campaigns and other promotions, sales commissions, display and shelving costs |
|Emerging (technology has been on the market for > 2 years)|