Accelerating the
Industrial Internet of Things

#IoT 2017: Five Predictions

Published on 11/25/2016 | Market Sizing

261 3

Chris Kocher

Business strategy consultant and advisor with over 25 years of operating experience. Work with CEOs, management teams and investors at high tech companies. Focus is on Marketing, Sales, New Product and Business Development initiatives to increase revenues and accelerate company valuations.

IoT GUIDE

Overview

The IoT continued its toddler-like growth and stumbles in 2016. Here are five trends to look for in 2017 as the IoT enters its adolescence and how to benefit from them. 

1. Ecosystems begin to determine winners and losers

Previously these were nice in-the-future concerns; now they will really count. Filling out a whole product value proposition through partnerships has repeatedly proven its importance across B2B and enterprise software sectors. In the IoT, they will be even more critical. 

As an example, the Industrial Internet Consortium (IIC) is driving the definition of platforms and test beds and should show results in 2017. In the meantime, expect some IoT companies to fail when they can’t gain traction.

If you’re developing IoT infrastructure or platforms, it’s time to get real, regarding building great partnerships, developer programs, tools, incentives and joint marketing programs. Without them, your platform may appear like an empty shopping mall. 

If you’re a device manufacturer or application developer, it’s time to place your platform bets so you can focus your resources. If you’re implementing IoT-based systems, you’ve been through this before. Welcome to the next round of the industry’s favorite game, “choose your platform.” Make sure you also evaluate vendors based on their financial health, business models and customer service — not just technology. Learn more in Monetizing IoT: Show me the Money in the section “Ecosystems as the driver of value.” 

You may visit Sandhill.com to view the full article.

Feature New Record
RELATED GUIDES