Accelerating the
Industrial Internet of Things

Physical Web

Walk up and use anything

Physical Web
United States
2014
Private
< $10m
11 - 50
 Open website
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DESCRIPTION
Google’s open standard to allow IoT devices to communicate via web addresses.

The Physical Web is an open approach to enable quick and seamless interactions with physical objects and locations.
The Physical Web enables you to see a list of URLs being broadcast by objects in the environment around you. Any object can be embedded with a Bluetooth Low Energy (BLE) beacon, which is a low powered, battery efficient device that broadcasts content over bluetooth. Beacons that support the Eddystone protocol specification can broadcast URLs. Services on your device such as Google Chrome or Nearby Notifications can scan for and display these URLs after passing them through a proxy.
Users can walk up and access any smart device (such as parking meters and vending machines) without the overhead of dedicated mobile apps.
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Bringing together software, hardware, middleware, and infrastructure components to build an end-to-end solution based on specific client requirements.
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