Twilio > Case Studies > Callify.ai: Revolutionizing Cold Calling with IoT

Callify.ai: Revolutionizing Cold Calling with IoT

Applicable Industries

Finance & Insurance
Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Speech Recognition
Time Sensitive Networking

About The Customer

Callify's customers include major companies like Accenture, Allegis Group, Axis Bank, Bosch, Capgemini, HDFC Bank, Infosys, Kelly Services, NTT Data, and WNS among others. While Callify’s customers are predominantly in India, they have recently been gaining new ones in Australia, the Philippines, and Egypt, and are looking to expand into the United States. For those customers outside of India, Callify also leverages Twilio as their telecom provider to make the last mile phone call to qualified prospects. Internationally, Callify is making about 2,000 calls a day which is about 10% of the 20,000 they’re making overall, mainly in India.

The Challenge

The challenge faced by talent recruiters and other cold callers was that 80% of their call efforts were wasted on unanswered calls, rejections, or bad timing. This inefficiency was a significant drain on resources, with recruiters having to make twenty to thirty calls each day for each role, only to narrow it down to about five or ten prospects. The CEO of Callify, Chetan Indap, experienced this issue firsthand when he ran his own recruitment agency. He realized that automating calls could screen and filter out only the qualified candidates, saving recruiters both time and money.

The Solution

Chetan turned to Twilio for a solution to improve the efficiency of his recruitment agency. After implementing Twilio Programmable Voice, the wasted effort decreased from 80% to 20%, and efficiency increased by 30%. This solution was then expanded into a call qualifying product for other agencies, leading to the creation of Callify. Callify’s call qualifying solution allows a recruiter to pre-record a message that sounds like a real phone conversation to the candidate. The candidate can then record their response to a few questions from the pre-recorded message. This response helps recruiters filter and screen appropriate prospects so they only call back those that apply, qualify, or match necessary requirements. Callify also uses Twilio’s Programmable Messaging to deliver notifications that alert potential candidates of an opportunity, prior to the calls going out.

Operational Impact

The implementation of Twilio Programmable Voice and Messaging has revolutionized the way Callify operates. The solution allows for many simultaneous calls to be scheduled ahead of time, enabling recruiters to focus on the most promising candidates. The ease of implementation allowed Callify’s developers to create a workable call flow within four to five days and then deploy their solution in less than a month. The company saw a surge in calls during the pandemic, as people became more approachable and available while working from home. This led to an increase in the usage of phone calls and the acquisition of more customers. Looking ahead, Callify plans to expand its product offering and its footprint across the world, and extend its call qualifying solution to many other new industries.

Quantitative Benefit