Software AG > Case Studies > Carnival Cruise Line: Enhancing Customer Experience through IoT Integration

Carnival Cruise Line: Enhancing Customer Experience through IoT Integration

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Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • Marine & Shipping
  • Transportation
Use Cases
  • Inventory Management
  • Time Sensitive Networking
Services
  • System Integration
About The Customer
Carnival Cruise Line, founded in 1972, is a renowned global cruise company that carries millions of guests every year. The company operates 23 ships that offer 2- to 17-day voyages, departing from every coast in the U.S. to destinations worldwide. Carnival Cruise Line is in the experience business, providing a seamless and fun experience for its guests from the moment they book their cruise to the time they disembark. The company operates in a complex environment, with operations spanning across multiple hosting environments, applications, and platforms.
The Challenge
Carnival Cruise Line, a leading global cruise company, faced several challenges in managing its worldwide travel partner integrations with reservation systems and shipboard service partner integrations with onboard property management and POS systems. The company also struggled with synchronizing data from shore to ship pre-cruise and ship to shore post-cruise. The need to decouple and empower integrations to minimize turnaround time was also a significant challenge. The company's operations spanned across multiple hosting environments, applications, and platforms, making the integration process complex. The company also faced unique maritime challenges, such as costly and less reliable satellite connectivity, which required the ships to operate as autonomous IT centers.
The Solution
Carnival Cruise Line adopted Software AG’s webMethods for Integration and API management to address its challenges. The solution provided an API-driven approach to integration, allowing seamless data handoff for both shipboard and shoreside applications. The company was able to manage API access and usage with precision using predefined policies provided by the API Gateway. The solution also offered a built-in layer of security, protecting the company from potential cyberattacks through API access points. The platform allowed Carnival to manage the handoff with global partners and service providers effectively. The event-driven and API-led application integration approach ensured seamless operation while keeping security, cost, and performance optimization at the forefront.
Operational Impact
  • The implementation of webMethods for Integration and API management has significantly improved Carnival Cruise Line's operations. The company can now manage worldwide travel partner integrations with its reservation system and shipboard service partner integrations with onboard property management and POS systems more efficiently. The solution has also enabled seamless data handoff for both shipboard and shoreside applications, enhancing the overall customer experience. The decoupling of applications has reduced the risk of widespread outages, ensuring continuous and reliable service. The reusability of integrations has also led to a reduction in operating costs. The company can now deliver loosely decoupled and reusable integrations and interfaces for applications and business groups, optimizing its ROI.
Quantitative Benefit
  • Quicker, more seamless partner onboarding with API-driven integrations with legacy systems
  • Reduced risk of a widespread outage due to decoupled applications
  • Reduced operating costs due to reusability of integrations

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