FinAccel Streamlines Credit Access and Enhances Customer Engagement with Twilio SendGrid
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Finance & Insurance
- Retail
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Last Mile Delivery
- Time Sensitive Networking
About The Customer
FinAccel is a mid-sized financial services company based in the Asia-Pacific region. The company aims to provide easy and equitable access to credit for customers with limited histories, enabling them to shop with approved retailers. FinAccel's platform equips customers with a line of credit and proactively guides them with strategic advice to manage and improve their credit scores. The company uses email as a key part of its communication strategy, sending promotional offers and educational campaigns to its users. FinAccel is a rapidly growing startup, with its user base growing 15% month over month.
The Challenge
FinAccel, a financial services company, was facing challenges in providing easy and equitable access to credit for customers with limited histories. The company's goal was to enable customers to shop with approved retailers through a two-click purchase option and pay for purchases later with installments. However, the company's existing email marketing tool was not agile enough to accommodate the sending of several new campaigns to a rapidly growing contact list. The delivery speed per campaign was around eight hours, which was not feasible for their time-sensitive campaigns and promotions. The company needed an email marketing solution that would allow them to deliver important campaigns on time and keep up with their rapidly growing user base.
The Solution
After evaluating a range of solutions, FinAccel's CTO decided to implement SendGrid Marketing Campaigns as their email marketing platform. This platform allowed the company to build and send email campaigns in under an hour, a significant improvement from the previous eight-hour delivery time. The platform also provided intuitive templates that made it easy for the small team to quickly design campaigns and send them out right away. Additionally, the SendGrid platform enabled FinAccel to import and sync its growing contact list in minutes, not hours. The company also used SendGrid's full set of design tools to deliver templates that render beautifully across email clients, and the design library was flexible enough to build a variety of email campaigns.
Operational Impact
Quantitative Benefit
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