Case Studies > Haptik's AI-Powered Chatbot Boosts Tally's Customer Satisfaction and Sales Efficiency

Haptik's AI-Powered Chatbot Boosts Tally's Customer Satisfaction and Sales Efficiency

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Networks & Connectivity - 5G
Applicable Functions
  • Procurement
  • Sales & Marketing
Use Cases
  • Chatbots
  • Time Sensitive Networking
About The Customer
Tally Solutions is a leading provider of business software products, operating in 140 countries and catering to a variety of sectors. The company is known for its enterprise resource planning (ERP) software. As Tally's client base continued to expand, the digital team realized they needed a game-changing solution to keep up with the increasing demand for personalized engagement. Tally sought to enhance its website visitor engagement by providing prompt responses to routine queries and encouraging them to schedule a demo with the sales team.
The Challenge
Tally Solutions, a pioneer in the business software products industry, faced a challenge as its client base expanded. The company needed a solution to keep up with the increasing demand for personalized engagement. Tally aimed to enhance its website visitor engagement by providing prompt responses to routine queries and encouraging them to schedule a demo with the sales team. However, the communication was primarily reactive rather than proactive, and the agents were handling a significant volume of low-touch, routine queries, resulting in an overload of resources. Tally sought a platform that could enhance user engagement by effectively promoting product launches, feature updates, exciting news, and alerts. The ultimate goal was to reduce the burden on live agents by minimizing their exposure to repetitive queries.
The Solution
Tally turned to Haptik's AI-powered chatbot to address these challenges. The chatbot effectively prompted customers to take action while also reducing inbound support volume by 50%. As a result, Tally's sales representatives were able to join the conversation with a deeper understanding of the prospect's industry, company size, and desired plan for purchase. With an average initial response time of less than 2 minutes, the sales team was able to conduct a more streamlined sales process and reduce the sales cycle duration for qualified leads. Tally's digital team observed that sales generated through the chatbot resulted in a 30.3% faster closing rate compared to other channels. The chatbot also helped Tally achieve an all-time high customer satisfaction, as demonstrated by an overall happiness rating of over 95% for all customer conversations.
Operational Impact
  • With the implementation of Haptik's AI-powered chatbot, Tally was able to enhance customer engagement while simultaneously reducing call center volume. The digital team was able to support customers and reduce inbound call volume by an impressive 50%. This, in turn, empowered Tally's sales representatives to connect with prospects on a deeper level, understanding their industry, company size, and purchase needs in a more comprehensive way. The chatbot also allowed for a more streamlined sales process with a faster response time and closing rate. The high customer satisfaction score is a testament to the effectiveness of the chatbot in improving the customer experience.
Quantitative Benefit
  • Reduced inbound support volume by 50%
  • Average initial response time of less than 2 minutes
  • Sales cycle duration for qualified leads reduced

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