Case Studies > IoT Implementation in Multi-Level Marketing Company for Enhanced Demand and Supply Sensing

IoT Implementation in Multi-Level Marketing Company for Enhanced Demand and Supply Sensing

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Finance & Insurance
Applicable Functions
  • Logistics & Transportation
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
  • Supply Chain Visibility
About The Customer
The customer is a multi-level marketing company that operates in the beauty, household, and personal care categories. It is one of the largest direct selling enterprises in the world. The company was facing significant challenges in its supply chain management, primarily due to its inability to sense and respond to demand and supply disruptions in a timely manner. This was further complicated by a lack of coordination between the commercial, financial, and supply chain functions, leading to disjointed operations and decision-making. The company also lacked the capability to conduct real-time scenario planning, which prevented them from evaluating the financial impact of various scenarios and assessing the supply chain supportability of different scenarios.
The Challenge
The company, a global leader in direct selling of beauty, household, and personal care products, was grappling with significant challenges in its supply chain management. The primary issue was the inability to sense demand and supply disruptions in a timely manner, which hindered their response to these disruptions. This was further complicated by a lack of coordination between the commercial, financial, and supply chain functions, leading to disjointed operations and decision-making. The company also lacked the capability to conduct real-time scenario planning, which prevented them from evaluating the financial impact of various scenarios and assessing the supply chain supportability of different scenarios. The marketing, sales, finance, and supply chain functions were operating in silos, each with their own assumptions and versions of the truth.
The Solution
The company adopted the o9 Control Tower, a platform that enabled them to connect to multiple internal and external data sources, thereby allowing them to spot risks and opportunities faster. The platform helped the company sense, translate, and evaluate these risks and opportunities, providing users with actionable insights to address the disruptions. The o9’s differentiated platform, supported by the Enterprise Knowledge Graph, enabled the company to conduct scenario planning and evaluate the full P&L impact in real-time, including supply chain supportability. The platform also served as a collaborative tool for Integrated Business Planning, bringing together the various functions (sales, marketing, finance, supply chain) and driving more fact-based decision-making. This resulted in faster execution and better accountability. The o9 Enterprise Knowledge Graph was used to sense and respond to demand and supply disruptions in real time, running the entire Control Tower and IBP processes on a single integrated collaborative platform, thereby establishing a single source of truth.
Operational Impact
  • The implementation of the o9 Control Tower and the Enterprise Knowledge Graph brought about significant operational improvements. The company was able to sense and respond to demand and supply disruptions in real time, leading to a faster response to risks and opportunities. The platform also enabled real-time scenario planning, allowing the company to evaluate the financial impact of various scenarios and assess the supply chain supportability of different scenarios. The various functions (sales, marketing, finance, supply chain) were brought together on a single integrated collaborative platform, driving more fact-based decision-making and enabling faster execution and better accountability. The company was also able to reduce non-standard supply chain costs through better planning.
Quantitative Benefit
  • Faster response to risks and opportunities resulted in an improvement of top-line sales.
  • Reduction of inventories due to improved demand and supply sensing.
  • Increased productivity due to better and faster decision-making.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that Asia Growth Partners may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from Asia Growth Partners.
Submit

Thank you for your message!
We will contact you soon.