Leveraging IoT Software Solutions for Revenue Growth and Efficiency in Retail

PrettyLittleThing is a UK-based fashion retailer that offers clothing aimed specifically at women. As a result of its rapid expansion to new markets, the company became one of the top 3 fastest-growing fashion retailers in the UK. It operates in the UK, Ireland, Australia, the US, and France. The company was going through rapid business growth and needed to scale existing software products, add new features, and ensure their solutions' high performance and security to effectively match the needs of the growing customer base.

PrettyLittleThing, a UK-based fashion retailer, was experiencing rapid business growth and expansion into new markets. This growth presented a challenge as the company needed to become more effective at matching the needs of their quickly increasing customer base. To achieve this, they needed to develop, scale, and improve several software solutions. The company aimed to scale existing software products, add new features, and ensure their solutions' high performance and security. This would help them effectively match the needs of the growing customer base, resulting in higher customer satisfaction, retention, and attraction.

N-iX helped PrettyLittleThing develop a product information management (PIM) system, as well as mobile retail and marketplace applications. The PIM system, based on an open-source solution, manages all product data and distributes it efficiently through all channels. It includes functionality that facilitates product search by product details, automatic word replacement for product searches in specific countries or regions, automatic discount calculation, and automatic product validation. The mobile applications, developed for both iOS and Android using React Native, integrated with native libraries to remove development restrictions. The applications were integrated with multiple marketing tools, and the Checkout API module was improved, increasing application performance by three times. Additionally, N-iX engineers developed iOS and Android marketplace applications that allow customers to register their stores and sell clothing items.

• The solutions developed by N-iX have helped PrettyLittleThing improve their business efficiency by automating product management processes, and increase their revenue by offering excellent shopping experiences to customers. The new PIM system allows creating and updating products via CSV file upload and automatically sends updates to the client’s e-commerce website and the PLT retail app. The mobile applications have improved the effectiveness of their marketing strategies. The marketplace applications have provided a smoother and more intuitive shopping experience, which, in turn, increased the number of completed transactions and helped attract new customers.

• Doubled the company’s monthly revenue from the mobile retail application by improving its performance and fixing authentication issues

• Increased monthly transactions and new users of the mobile marketplace application by adding new features and improving its navigation

• Significantly increased system performance and accelerated the product feed processing from 24 to 1 hour