Case Studies > Mathnasium's Digital Transformation: Streamlining Marketing with IoT

Mathnasium's Digital Transformation: Streamlining Marketing with IoT

Technology Category

Functional Applications - Product Data Management Systems

Applicable Industries

Buildings
Education

Applicable Functions

Sales & Marketing

Use Cases

Smart Collateral Management

Services

System Integration

About The Customer

Mathnasium is a leading provider of math learning services, with over 900 franchise locations across North America. The company is headquartered in Los Angeles and is continually expanding, adding new locations every week. Mathnasium's primary goal is to make math learning fun and effective for students, and to achieve this, they create a wide range of marketing materials. These materials are designed to engage and inform franchisees, parents, and students about their unique approach to math learning. The company's marketing assets include print and digital ads, email headers, social media art, video, and audio tracks.

The Challenge

Mathnasium, a math learning service provider with over 900 franchise locations in North America, was facing a significant challenge in managing its marketing materials. The company had outgrown its in-house digital asset management system, leading to a disorganized distribution of marketing assets across shared drives, Dropboxes, and other platforms. The company needed a robust system that could not only house and organize all its marketing collateral but also be user-friendly for its franchisees. The challenge was to find a solution that could accommodate the level of customization Mathnasium required without being too complex for franchisees to adopt.

The Solution

After researching various digital asset management solutions, Mathnasium chose Canto for its perfect balance of power and user-friendliness. Canto provided the level of customization Mathnasium needed without being overly complex for franchisees to use. The company's head office in LA creates assets in-house, which include print and digital ads, email headers, social media art, video, and audio tracks. These assets are then organized into Canto. The company's 900+ franchisees can easily access these assets from various portals set up in Canto. Mathnasium also set up separate portals with localized content for the US and Canada, accommodating cultural and spelling nuances, all while being centrally managed in the main library.

Operational Impact

The adoption of Canto as a digital asset management solution has significantly improved Mathnasium's operational efficiency. The team can now upload and distribute marketing materials to franchisees quickly and easily. The search features in Canto allow them to find materials effortlessly. They can organize everything for the franchisees with nice visual previews, without the risk of accidental file deletion. With Canto, Mathnasium is well-positioned to further expand into new countries without having to clutter up each region’s materials. This streamlined process has not only improved the company's operational efficiency but also enhanced the franchisees' experience.

Quantitative Benefit

Centralized management of marketing materials for over 900 franchise locations
Streamlined access to marketing materials for franchisees through various portals
Localized content for US and Canada, accommodating cultural and spelling nuances