Optimizing Marine Manufacturing: A Case Study on Basta Boatlifts
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Manufacturing Execution Systems (MES)
Applicable Industries
- Finance & Insurance
- Marine & Shipping
Applicable Functions
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Picking, Sorting & Positioning
Services
- System Integration
About The Customer
Basta Boatlifts is a Bellevue, WA-based company that invented the 'Over-Center' gravity locking design, now a standard in the boat lift industry. The company specializes in the production of premium hydraulic boat lifts. During the pandemic, Basta Boatlifts experienced a significant surge in growth as more people turned to outdoor recreation activities. Despite this success, the company faced challenges with its legacy accounting and inventory systems, which were not integrated and relied heavily on manual processes. The company's shop floor operations were also largely dependent on employee knowledge, further complicating their processes.
The Challenge
Basta Boatlifts, a leading inventor and manufacturer of premium hydraulic boat lifts, was grappling with a legacy accounting system that was not integrated with its inventory system. This resulted in numerous manual, time-consuming processes that were inefficient and hampered productivity. The company's shop floor operations were largely dependent on employee knowledge, which further complicated the processes. Additionally, the support for its accounting system was poor and lacked meaningful updates. As the company experienced significant growth during the pandemic due to an increase in outdoor recreation activities, the need for a more efficient and integrated system became more pressing.
The Solution
In search of a solution, Basta Boatlifts evaluated several ERP systems including NetSuite, Microsoft Dynamics, WorkWise, ECi M1, and Visibility. The company ultimately chose OptiProERP with SAP Business One, drawn to its manufacturing-specific features and built-in functionalities. The visual production planning functionality, product configurator, and industry-experienced team of OptiProERP were particularly appealing. This modern, cloud-based ERP system was seen as a tool that could support the company's growth. OptiProERP has helped Basta Boatlifts improve cash flow, speed up deliveries to customers, and eliminate time-wasting manual work. Moreover, it provided the necessary functionality to optimize shop floor operations.
Operational Impact
Quantitative Benefit
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