Case Studies > Redwood Property Investors' Growth and Efficiency Boost with AppFolio

Redwood Property Investors' Growth and Efficiency Boost with AppFolio

Technology Category

Functional Applications - Computerized Maintenance Management Systems (CMMS)
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Buildings
Education

Applicable Functions

Facility Management
Maintenance

Use Cases

Inventory Management
Virtual Training

Services

System Integration
Training

About The Customer

Redwood Property Investors is a family office established in 2007 and based in Oakland, California. The company acquires and operates multifamily real estate in Northern California. Prior to switching to AppFolio, they were using multiple point solutions to manage their operations, which was causing friction and frustration due to integration issues. The company was looking for a software solution that would allow them to scale efficiently without causing disruptions to their operations.

The Challenge

Redwood Property Investors, a family office that acquires and operates multifamily real estate in Northern California, was in need of a software solution that would allow them to scale efficiently. They were using multiple point solutions to achieve their goals, but this approach was fraught with challenges. Their systems did not always work together smoothly, often resulting in glitches that added friction and frustration. Additionally, the cost of integrating new tools to their old system was becoming prohibitive, with expenses reaching $15,000 a year with no end in sight. The company was hesitant to switch to a new system due to fears of prolonged downtime and disruption to their operations.

The Solution

Redwood Property Investors found their solution in AppFolio, a property management software that offered all the tools they needed in one package. The company was initially hesitant to change their processes, but the level of responsiveness and customer service from AppFolio won them over. AppFolio's dedicated onboarding team ensured a smooth transition, with the training aspect being particularly effective. Redwood went live on AppFolio Property Manager Plus on March 1, 2020, just a few weeks before COVID-19 lockdowns began. Despite disruptions to acquisitions due to the pandemic, the team used the downtime to optimize their processes with AppFolio. The AppFolio Customer Success team was also instrumental in ensuring a seamless transition, ironing out any kinks and eliminating potential disruptions.

Operational Impact

The switch to AppFolio brought about significant operational improvements for Redwood Property Investors. The company was able to streamline and perfect their internal processes, leading to their biggest growth year in 2021. The software's ease of use and intuitive design meant that extensive training was not necessary, and the team was able to hit the ground running. The company also saw improvements in their relationship with residents, with the tenant portal allowing for more control over maintenance requests and a more seamless interaction. The switch to AppFolio also gave the company an edge in attracting and retaining team members, with new hires expressing enthusiasm about using the software. The company's CFO was impressed with the business results and overall customer service, and the cost of the software was actually less than what they were previously paying.

Quantitative Benefit