Case Studies > US Cutter Streamlines Operations and Boosts Efficiency with Brightpearl

US Cutter Streamlines Operations and Boosts Efficiency with Brightpearl

Technology Category
  • Functional Applications - Inventory Management Systems
  • Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Sales & Marketing
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Retail Store Automation
Services
  • System Integration
  • Testing & Certification
About The Customer
US Cutter is one of the USA's leading vinyl cutter suppliers. Established in 2005, the Seattle-based retailer has grown significantly, introducing vinyl cutting to thousands of start-ups, established businesses, and hobbyists. The company operates through multiple channels, including a BigCommerce-powered website, online marketplaces like Amazon, eBay, and Walmart, and two retail stores. US Cutter is known for its low-cost, high-quality vinyl cutters used to make signs, artwork, and graphics. The company is committed to being 'cutting-edge' and has a vested interest in maintaining its position as a premier supplier in the industry.
The Challenge
US Cutter, a premier vinyl cutter supplier in the USA, was facing operational challenges as it expanded its business. The company, which started on eBay in 2005, had grown significantly, introducing vinyl cutting to thousands of start-ups, established businesses, and hobbyists. To support its multi-channel growth, which included a BigCommerce-powered website, online marketplaces like Amazon, eBay, and Walmart, and two retail stores, US Cutter needed a robust operational infrastructure. The company was using CORESense, a small ERP provider for basic multi-channel operations. However, as the business scaled, US Cutter outgrew the platform, which was plagued by instability and frequent downtime. Despite receiving funding for better software, the company struggled to find a tech solution that would meet its multi-channel needs.
The Solution
After an extensive search, US Cutter chose Brightpearl and BigCommerce to transform its growth potential. Unlike traditional ERPs, which are slow to connect and often require a third party to build integrations, Brightpearl's flexible retail operating system (ROS) is built for retail and seamlessly syncs to BigCommerce and other popular e-commerce apps via its host of easy Plug & Play integrations. Brightpearl also works with over 100 merchants that use BigCommerce as their e-commerce platform, providing US Cutter with successful test cases. The Brightpearl ROS offered US Cutter the agility it needed to scale, allowing it to switch and change its tech stack as required. US Cutter implemented Brightpearl and BigCommerce simultaneously in 2021, and a year later, it is already seeing the dual impact of using both systems to better serve customers.
Operational Impact
  • The implementation of Brightpearl and BigCommerce has led to significant operational improvements for US Cutter. The company has been able to streamline and automate time-consuming manual processes in ordering, warehouse, inventory, shipping, and fulfillment, allowing key staff to refocus their time towards growth and innovation. Brightpearl's POS functionality has improved the brand's in-store performance, and its accounting software has enhanced the brand's accounting workflows, allowing custom reporting and 360-degree insights across the entire business. Brightpearl's Inventory Planner, which provides data-led sales forecasting and advanced inventory management, has led to transformative change for US Cutter. The company now has the flexible infrastructure to swap and change its software and tools and to extend into new channels and marketplaces easily and quickly as it scales.
Quantitative Benefit
  • US Cutter saves 40 hours each week in formerly manual processes
  • The company implemented Brightpearl and BigCommerce simultaneously in 2021 and is already seeing the impact of using both systems
  • US Cutter has been able to increase its fulfillment capacity significantly

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