Twilio > 实例探究 > Bandsintown 利用 Twilio SendGrid 的电子邮件 API 增强粉丝参与度

Bandsintown 利用 Twilio SendGrid 的电子邮件 API 增强粉丝参与度

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技术
  • 基础设施即服务 (IaaS) - 虚拟私有云
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 运输
适用功能
  • 物流运输
用例
  • 最后一英里交付
  • 租赁金融自动化
服务
  • 系统集成
关于客户
Bandsintown 是一个音乐会发现平台,拥有超过 6000 万活跃用户。他们将粉丝与他们最喜欢的艺术家联系起来,并根据位置和偏好提供个性化的推荐。
挑战
电子邮件是用户在应用程序之外与音乐会发现平台交互的主要方式。 Bandsintown 需要其位置和基于偏好的推荐来引起用户的共鸣。
解决方案
Bandsintown 使用 Twilio SendGrid 的电子邮件 API 发送自动每周摘要,当粉丝最喜欢的艺术家的演出在他们附近发生时提醒粉丝。 Twilio SendGrid 有助于实现宣布直播节目和流媒体的电子邮件通知的顺利自动化。
运营影响
  • The implementation of Twilio SendGrid’s Email API has significantly improved Bandsintown's operational efficiency. The platform has been able to manage a massive email program, sending out more than a billion emails a year. The automation of email notifications announcing live shows and streams has been seamless, with the platform able to queue batches of emails targeting individual recipients, segmented by audience and location. Despite a shift from in-person events, email engagement has increased significantly. Personalized email alerts have performed above industry standards, with some unique open rates reaching 27%. Bandsintown has also been able to reliably deliver emails at scale to more than 60 million active users without falling into spam traps or damaging its sender reputation.
数量效益
  • 99% average email delivery rate
  • 27% unique email open rates
  • Over 60 million active users

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