Twilio > 实例探究 > 改善小型企业沟通：Keap 通过 Twilio 取得的成功

改善小型企业沟通：Keap 通过 Twilio 取得的成功

技术

网络与连接 - 5G
平台即服务 (PaaS) - 应用开发平台

适用行业

水泥
电信

适用功能

产品研发
销售与市场营销

用例

施工管理
基础设施检查

服务

系统集成

关于客户

Keap 的核心客户群包括小型服务型企业或独资企业，例如教练和顾问，他们积极与客户沟通。

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挑战

Keap 是一种面向小型企业的 CRM 和营销自动化解决方案，需要提高客户的沟通能力。

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解决方案

Keap 将 Twilio 的消息传递 API 集成到其平台中，以提供个性化且全面的通信解决方案。他们还利用 Twilio 的 Conversations API 并添加了 Twilio 的 Business Line 服务，以在单个设备上将业务和个人通信分开。

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运营影响

The integration of Twilio into Keap's platform has resulted in significant operational benefits. The ability to communicate via text message has made the platform more comprehensive and eliminated the need for customers to use multiple tools to manage their communication. The introduction of Keap Business Line has allowed business owners to separate their business and personal use on a single device, while also integrating with Keap’s CRM to keep all customer contact history in one place. The adoption of text marketing has also been rapid, with 12% of Keap’s user base adopting it within the first two months. Furthermore, the integration of Twilio has enabled Keap's engineers to experiment more freely, leading to increased innovation within the company.

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数量效益

391% increase in total messages sent and received
2X increase in Keap Business Line users over the previous year
60% reduction in churn

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