实例探究 > 尽情享受:通过整合的品牌营销活动彻底改变忠诚度

尽情享受:通过整合的品牌营销活动彻底改变忠诚度

技术
  • 传感器 - 自动驾驶传感器
适用行业
  • 零售
适用功能
  • 销售与市场营销
关于客户
Nectar 是英国的一项忠诚度计划,为客户提供奖励。他们希望提高品牌知名度并鼓励客户下载新应用程序。
挑战
英国最大的忠诚度计划 Nectar 希望通过推出新的应用程序和网站来彻底改变其奖励和忠诚度计划。
解决方案
为了促进新应用程序和网站的推出,开发了综合品牌营销活动。该活动包括电视、印刷品、广播、社交和数字媒体。
运营影响
  • The integrated brand marketing campaign was successful in driving customer engagement and behavior change. The new strapline 'Get your Nectar on' encouraged customers to think about Nectar before they shop, thereby increasing the likelihood of them checking the app for the best offers. The introduction of the 'Droplet', a fresh brand asset, gave a modern, digital-first feel to the brand, aligning it with the current digital trends. The campaign also successfully unveiled Nectar's new brand identity across multiple channels, thereby increasing brand awareness.
数量效益
  • Nectar's app became the most downloaded Free App on the App Store during its launch

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