SpareFoot 利用 Twilio 增强自助仓储设施搜索体验
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 建筑物
- 电信
适用功能
- 设施管理
- 销售与市场营销
用例
- 楼宇自动化与控制
- 时间敏感网络
服务
- 系统集成
- 测试与认证
关于客户
SpareFoot 是一个自助仓储租赁市场，成立于 2008 年，总部位于德克萨斯州奥斯汀。该公司最初作为点对点存储租赁服务运营。然而，在认识到存储设施寻找客户的困难后，联合创始人查克·戈登（Chuck Gordon）和马里奥·费加利（Mario Feghali）转变了商业模式，专注于将寻找存储的人们与存储运营商联系起来。如今，SpareFoot 是全球最大的自助存储在线市场，为存储运营商提供跨多个渠道的强大在线形象，并以帮助业主管理业务的先进技术为支撑。该公司的在线业务还通过提供新的搜索和比较工具来为客户提供服务，使预订存储变得更加容易。
挑战
SpareFoot 是一个自助仓储设备列表市场，它面临着让人们更容易找到并连接所在地区相关自助仓储设施的挑战。自助仓储行业传统上技术含量较低，设施依靠黄页、广告牌、口碑等线下广告方式来吸引顾客。另一方面，客户越来越多地转向在线搜索引擎和社交网络来寻找存储解决方案。这使得存储设施所有者不得不与大预算营销公司竞争，以确保在线客户的安全。 2009 年，一些更具前瞻性的存储设施认识到需要更好的经营方式，并向 SpareFoot 寻求帮助。
解决方案
SpareFoot 转变了其业务模式，专注于自助仓储行业长期存在的问题：快速、轻松地将寻求存储的人们与存储运营商联系起来。该公司利用 Twilio 的通信 API 使客户能够发送 SMS 消息、处理语音呼叫并通过 SpareFoot 网络自动配置 800 个号码。最早的实施之一是在客户在线预订存储单元后，通过短信向客户发送前往存储设施的指示。这显着增加了预订后入住的顾客比例。 SpareFoot 还开发了 LILY，这是一款由 Twilio 支持的应用程序，可覆盖存储所有者设施网络的本地电话号码，允许所有者通过多达 125 个营销渠道跟踪呼叫。为了进一步提高入住率，SpareFoot 创建了另一个由 Twilio 支持的应用程序，名为 TenantConnect，该应用程序可以自动跟踪设施的客户情况。
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