Specsavers 如何利用 iCIMS 营销自动化将广告支出削减 70%
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 零售店自动化
关于客户
Specsavers 是一家全球眼镜商，拥有 51% 的市场份额。由于缺乏新的和有经验的候选人，他们在招聘医疗保健人才方面面临挑战。
挑战
医疗保健人才的竞争比以往任何时候都更加困难。 Specsavers 占据 51% 的市场份额，并持续扩张。然而，新人才和经验丰富人才的稀缺给公司的增长战略带来了重大风险。
解决方案
Specsavers 需要一个能够利用其现有候选人数据库的解决方案。 iCIMS 营销自动化使 Specsavers 能够使用内容驱动的方法，让候选人与其雇主品牌互动。招聘营销自动化帮助 Specsavers 聘请高素质的验光师、听力学家、商店专家和毕业生。招聘人员可以轻松创建自动化招聘活动，为潜在候选人提供个性化体验，帮助企业在竞争中脱颖而出。
运营影响
数量效益
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