Bigbasket Enhances Push Notification Delivery by 10% Using MoEngage Push Amplification
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Robots - Robot Application & Programming Software
Applicable Industries
- Equipment & Machinery
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Last Mile Delivery
- Leakage & Flood Monitoring
About The Customer
Bigbasket is India's largest online food and grocery store, boasting over four million downloads. The company operates in a highly competitive market, with a significant portion of its customer base using Chinese OEM devices. Bigbasket's business model relies heavily on effective customer engagement, which is facilitated through push notifications. However, due to device-level restrictions, the company was facing challenges in delivering these notifications, thereby impacting its overall engagement rate and business performance.
The Challenge
Bigbasket, India's largest online food and grocery store, was grappling with a significant challenge of low push notification delivery. This issue was primarily due to the operating system and device level restrictions in certain Chinese Original Equipment Manufacturer (OEM) devices. As a result, push notifications sent by Bigbasket were not being delivered to these devices, thereby affecting the overall engagement rate of the app. With 51% of the Indian smartphone market comprising of Chinese OEM devices, the drop in push notification delivery and engagement had a negative impact on Bigbasket's business operations and customer engagement.
The Solution
To address this challenge and engage users effectively, Bigbasket implemented the 'MoEngage Push Amplification SDK'. This solution was designed to act as a fallback to Google Cloud Messaging (GCM) and reach Chinese OEM devices directly. With this implementation, Bigbasket was able to reach, engage, and convert the potential audience into shoppers. The MoEngage SDK is built with the capability to handle varied types of devices across OEMs, along with a huge volume of push delivery. As a result, Bigbasket saw up to a 3.5X increase in delivery for certain OEMs. Furthermore, Bigbasket was able to increase their push delivery by 17% for on-boarding campaigns aimed towards better retention.
Operational Impact
Quantitative Benefit
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