Lime's Rapid Global Expansion Leveraging IoT and Automated Hiring
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
- Functional Applications - Transportation Management Systems (TMS)
Applicable Industries
- Cities & Municipalities
- Transportation
Applicable Functions
- Logistics & Transportation
- Procurement
Use Cases
- Autonomous Transport Systems
- Transportation Simulation
Services
- Training
About The Customer
Lime is an American transportation rental company based in San Mateo, California. The company operates bicycle and scooter sharing systems in various cities around the world using dockless vehicles and a mobile app. In just two years of operation, Lime has established itself as a leader in smart mobility, leveraging Internet of Things (IoT) technology to reimagine how communities provide access to public transit. Lime's gig workforce, known as 'Juicers', are the backbone of its business and a driving force for its global expansion. These individuals use the Lime app to locate electric scooters in need of charging, collect them, and then charge them at the end of the day.
The Challenge
Lime, a transportation rental company based in San Mateo, California, faced a significant challenge in scaling their business. They needed to hire tens of thousands of gig workers, known as 'Juicers', across hundreds of cities worldwide, while maintaining the quality of their core business model. Prior to implementing a solution, Lime was manually sourcing and recruiting through email and job boards, which was a slow and inefficient process. The application process was cumbersome, leading to incomplete applications and a significant hiring bottleneck. Lime's main challenges were twofold: they needed to transition from a manual to an automated recruitment process to engage candidates quickly, and they needed to scale rapidly to expand into new markets.
The Solution
In March 2018, Lime transitioned from a manual to an automated recruitment process using Fountain's software. This allowed Lime to hire 'Juicers' at a high-volume pace with the goal of expanding into hundreds of cities worldwide. Fountain's software enabled Lime to send out SMS reminders to candidates to complete each step of the application process, eliminating the previous bottleneck. Another significant advantage was the ability to create hiring funnels quickly for every new market they opened. If Lime's engineering team had to create a new funnel for each market, their operations would have been slow and expensive. With Fountain's user-friendly interface, Lime could create or clone their own funnels and launch a new market within an hour. Fountain helped Lime manage a pipeline of tens of thousands of applicants and view data from all these pipelines with built-in analytics.
Operational Impact
Quantitative Benefit
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