Case Studies > Mountain Remedy's Market Expansion with Onfleet's Last Mile Delivery Software

Mountain Remedy's Market Expansion with Onfleet's Last Mile Delivery Software

Applicable Industries
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Driver Performance Monitoring
  • Last Mile Delivery
About The Customer
Mountain Remedy is a delivery-only cannabis operator based in California. The company began using Onfleet's proprietary route optimization engine in 2017 and by 2020, it had grown to be one of the largest cannabis delivery services in the Bay Area. Mountain Remedy's key customer touchpoints are through driver and technology communication. The company's goal was to grow its market share, which it achieved by using The Flower Agency's digital marketing strategies to attract existing cannabis users away from the competition. However, this success led to a surge in delivery volume, prompting the company to seek a solution to manage the increased operational complexities.
The Challenge
Mountain Remedy, a delivery-only cannabis operator in California, was looking to grow its market share after achieving its customer growth goals. The company had successfully used The Flower Agency's digital marketing strategies to attract existing cannabis users away from the competition, resulting in an 11.6x return on ad spend. However, this success led to a significant increase in delivery volume, which brought with it operational complexities. The company was faced with the challenge of scaling its business while simplifying operations. They needed a solution that would not only help them manage the increased delivery volume but also improve efficiency and profitability.
The Solution
To address these challenges, Mountain Remedy turned to Onfleet, a leader in cannabis logistics software. Onfleet's proprietary route optimization engine was used to efficiently batch and route orders. This software provided visibility, simplicity, and reliability for Mountain Remedy and its customers, enabling the company to scale operations while keeping them safe and compliant. Onfleet's technology also improved customer satisfaction by providing accurate predictive ETA’s, driver tracking links, driver arrival messages, and driver feedback requests via SMS. This helped cut down on missed deliveries and customer inquiries, turning Mountain Remedy's hard-won acquisitions into loyal, repeat customers.
Operational Impact
  • The use of Onfleet's last mile delivery software resulted in significant operational improvements for Mountain Remedy. The software's route optimization engine allowed the company to efficiently batch and route orders, simplifying operations despite the increased delivery volume. The software also improved customer satisfaction by providing accurate predictive ETA’s, driver tracking links, driver arrival messages, and driver feedback requests via SMS. This not only improved the customer experience but also reduced the number of missed deliveries and customer inquiries, further enhancing operational efficiency. As a result, Mountain Remedy was able to turn its hard-won acquisitions into loyal, repeat customers, thereby increasing its market share.
Quantitative Benefit
  • Mountain Remedy achieved an 11.6x return on ad spend through digital marketing strategies.
  • Onfleet's technology helped cut down on missed deliveries and customer inquiries, improving operational efficiency.
  • The use of Onfleet's software enabled Mountain Remedy to scale its operations to meet the surge in customer demand.

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