一致的转化测试使电子商务网站的转化率提高了 90%
技术
- 机器人 - 轮式机器人
- 传感器 - 自动驾驶传感器
适用行业
- 设备与机械
- 电信
适用功能
- 质量保证
用例
- 实验自动化
- 零售店自动化
服务
- 测试与认证
关于客户
Bras N Things 是澳大利亚领先的文胸试穿专家，拥有超过 25 年的经验。他们以在为客户提供合适的产品方面的专业知识而闻名。作为数字化转型的一部分，他们推出了一个新的响应式电子商务网站，为客户提供愉快而轻松的在线购物体验。该公司希望确保新网站针对转化进行优化，并能够识别任何发布后的问题。作为重新设计的一部分，他们还希望引入新的品牌体验和新的核心导航元素。
挑战
Bras N Things 是澳大利亚领先的胸罩试穿专家，正在推出一个新的响应式电子商务网站。面临的挑战是在发布期间优化网站并识别发布后的任何问题。这是早期的响应式电子商务网站重新设计之一，并且没有可遵循的既定最佳实践。重新设计不仅响应迅速，而且引入了新的品牌体验和新的核心导航元素。该公司需要确保该网站用户友好，并能为客户提供愉快、轻松的在线购物体验。
解决方案
Inflow的CRO团队将用户体验作为转化优化最重要的方面。他们使用调查、屏幕截图和网站分析等各种工具来了解用户行为并优化主页和类别页面。目的是帮助用户更轻松地找到产品并防止网站区域之间的“弹簧单高跷”。它们还消除了对首选路径的干扰，最常用于结账流程。该团队根据流量分析确定工作的优先级，重点关注带来大量流量但没有转化的领域。他们还专注于改善移动体验，这是一个重要的下降点。所有更改在永久生效之前都通过 A/B 测试和其他方法进行验证。
运营影响
数量效益
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