实例探究 > 紧急召回:三星如何成功提高意识并找到丢失的洗衣机

紧急召回:三星如何成功提高意识并找到丢失的洗衣机

适用行业
  • 包装
适用功能
  • 销售与市场营销
关于客户
本案例研究中的客户是三星,一家全球产品营销公司。
挑战
由于负面新闻和召回停滞,三星在召回有缺陷的顶开门洗衣机方面面临着挑战。
解决方案
我们使用高度针对性的数据从已恢复的机器中提取地理和客户细分见解,帮助三星提高认识并找到丢失的机器。然后,我们绘制了最有可能发现机器的地理“热点”地图。此外,我们还创建了三星第一个也是唯一一个名为“紧急召回”的品牌洗涤剂,其中包含有关如何识别故障机器以及下一步该怎么做的信息。
运营影响
  • Samsung's innovative solution to the product recall challenge demonstrated the power of IoT and data analytics in addressing complex operational issues. By leveraging targeted data, Samsung was able to identify the geographical locations where the faulty machines were most likely to be found. The creation of the Urgent Recall detergent served as a unique and effective communication channel, delivering vital information to the customers right when they needed it. This approach not only facilitated the recall process but also helped in managing the negative press surrounding the issue.

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